‘Ethical’ Book-buying

I’ve been away for quite a while. I won’t bore you with the details but basically there’s been a whole lot going on, both personally and in the world, and not enough time or headspace for everything. But today I felt a little inspired and so decided to ignore the washing up and write instead.

This sunny Sunday morning I had the strongest urge to go be immersed in a lovely (fairly local) independent bookshop I know – The Chiswick Bookshop. I rarely get enough time to go out of my way and visit nowadays but when it opened last year I was so excited. Another indie publisher was taking the leap and opening a physical bookshop and this has been an obsession of mine…well forever.

bookshop

If you love books half as much as I do, you can imagine it was heart-breaking to arrive and see some of my most dreaded posters in the window; “We’re closing. Everything half price”. Needless to say, I went inside, pottered around, looked at every book and item on the shelves and felt genuine grief whilst listening to the staff explaining to the mass of customers that they had to close due to the high rent – the terrible epidemic across our high streets. I bought books and shared my apologies with the staff as the only gestures of solidarity I felt I could make. After all, book people are my tribe, and as book people we stick together anyway we can.

As I walked up the high road I got to thinking – about books, bookshops, publishers, about all the empty shops I passed and all the big chain restaurants, stores and bad coffee shops that surrounded me and I settled on something. I realised  my own personal sense of ‘ethical’ shopping, particularly shopping for books. This isn’t going to change anything really, it won’t force landlords to bring down rents so that we can continue to have the pleasure of independent shops, it won’t necessarily stop any businesses from going under, it won’t change the world that is for sure. But when I do shop, these small principles drive how I do it and I hadn’t realised before that they were even in my head.

  1. If I see a book I want (and can afford at the time) in a physical bookshop, I buy it.
    I’m in the bookshop browsing, using their resources and time, benefitting from their curation and expertise. The least I can do is buy the book I see and want in that environment from the people who allowed me to.

    rrp

  2. I try very hard not to take my phone out in a bookshop (but if I do, I will buy a book from the shop).
    Remember Bernerd Black’s rule – “No phones”? I got it then and I get it now. Perhaps it’s because I have worked in retail and have seen ‘show-housing’ from the business side but to me if you get your phone out in a shop it tends to look like your looking the product up online (perhaps an unfair generalisation but I have known people to do it…ALOT…with no reservation or embarrassment) or actually BUYING the book online where you stand! This is without a doubt the worst thing a customer can do in my mind other than spitting in your face (and I’ve had a few customers sneeze and cough in my face over the years) so just do me a favour and stop visiting shops if this is you!

    There is rarely a time you need to look at your phone in a shop, particularly a bookshop, books aren’t the sort of thing you can buy whilst staring at a screen. But fair enough you might get a call or text that you “absolutely must take” – you don’t have to take it in the shop though. So my rule is, don’t look at your phone, focus on what you’re buying and if you do ‘trip up’ then buy a book. You’ll soon spend less time looking at your phone in shops (it can get expensive)!

    mobilefirst_5

  3. For every book bought on Amazon or as an ebook, buy a book in a physical bookshop too.
    I’m not going to lie – I buy on Amazon occasionally and I have a Kindle (funnily enough I had avoided this like the plague until being surrounded by publishers who owned them, who asked if I had one “as it will make some of the work easier”). Actually, it’s rare I buy a physical book from Amazon (I don’t live so very far from several indie bookshops) – if I fancy an instantaneous read (usually late at night) then I buy an ebook. It happens. I have learned to limit my guilt by making sure for every book I buy in this way, I buy a book in a physical bookshop for balance soon after. It makes me feel better, it means I don’t get too lazy, I get to enjoy pretty books in their natural habitat and later implant them into my natural habitat – I feel it’s a win win situation.

    bookshoppaint

  4. I never argue about the price of a book (even an ebook).
    I never argue, I may decide not to buy, but I don’t go searching it out cheaper elsewhere. Books have a value – it should never come down to who is selling it cheaper (at least not for me). If I won’t pay what is being charged for it then do I really want it? Do I really need it? Probably not. If I want a book enough then I have no qualms paying full price for it or taking advantage if it so happens to be discounted when I do see it. Personally there are some books which, once read, I will say are worth far more than their cover price because of the enjoyment I got out of them or vice versa. The one thing I can say for sure is that a book must surely be worth more than the price of that coffee in town!

There you go – four points – as I said they won’t change the world but I feel better for acknowledging that they live in my brain, guiding my book shopping habits and I feel quite ok with telling you about them.

If you happen to be in Chiswick over the next three days, pop into The Chiswick Bookshop – show them some solidarity, either through a sale or your words. As I said earlier, we  book people need to stick together.

Advertisements

The Future of Bookselling?

Amazon Bookshop

The new Amazon bookshop courtesy of The Bookseller

This is a topic I have purposefully avoided writing about since the completion of my final MA project but with the various tales of more independent booksellers now opening as well as Amazon’s recent foray into opening a physical bookshop I couldn’t resist.

As someone who has dreamed of opening a bookshop for as long as I can remember this is an area of particular interest to me and so I suppose it was quite obvious that my MA final project might turn in this direction and that this is a topic that I follow with near obsession. I wanted to explore some of the possible avenues available for alternative business models in independent bookselling through a method known as the Lean Startup. Through a number of experiments I was able to test my theories directly with the prospective customers and finally tested what I had learned through a pop-up bookshop which included all the ideas that had received the greatest feedback. From this final test I was able to produce a comprehensive business plan, marketing plan and report representing what customers really wanted from their bookshops within my target area.

Pop-Up Bookshop

My final experiment – Pop-Up Bookshop, 2015

The greatest news that I am hearing currently is that of new independent booksellers opening up nationwide who are indeed embracing alternative business models. Now my personal favourite story, courtesy of The Bookseller, reports that a new bookshop is coming to town from the Second Home duo. A two-storey building off Hanbury street, the currently unnamed bookshop will also offer live music, a bar and an in-house printing press.

Rohan Silva told The Bookseller “We think there is a big unmet demand for the type of bookshop we want to produce. If you offer a bookshop with the right experience and space to the young crowd in London, there is a big commercial opportunity. This is a golden moment for bookshops.” The shop will also host a number of events and add a range of alternative experience to it’s customers. When I read about this shop and the plans that the duo have for it I almost whooped for joy. Not necessarily because I believe this is singularly the future for independent bookshops as a whole, but rather, because It is great to see and hear that people are embracing the need to really reconsider the bookselling experience to it’s own customer base, locality and what has the prospect of a future in bookselling.

Second Home

Second home offices, Hanbury Street, London

Again with the news of Amazon’s recent physical bookshop opening in Seattle. Though what they are offering is not everyone’s cup of tea and indeed offers up a lot more questions in the industry, it cannot be denied that they are taking what they have learned and testing it amongst the people who matter. Personally I do not see a chain of Amazon stores dotting our high-streets in the future. To me Amazon excels at what it does online and that is where their power lies, physical retailing is altogether another kettle of fish which it seems hard to believe is quite so easily transferrable to physical retailing. However, it seems logical that Amazon would pursue this avenue, dip their toes in the water if you will, and test their idea on a small scale in order to test it’s viability in our fast-developing market.

What is the future of bookselling? Well this, as Silva said,”is a golden moment for bookshops”. With innovation, bravery and a thorough understanding of what the potential market requires, it seems to me that the future of bookselling has great potential. It is only by taking new innovations to the people that we can truly see what works and what won’t and this will vary from location to location. What does seem clear is that we cannot continue to sell books as has been the way for decade or even generations. My personal view of the future of bookselling (or at least my personal ideal) would see a great deal more booksellers taking on the role of independent publishers as do the likes of Daunt Books, Persephone Books and Shakespeare and Company and in kind to make greater face-to-face sellers of our publishers. Sometimes it takes a glimpse to the past to foresee the future.